WordPress

WordPress Meta Description- How To Add Meta Tags To WordPress

Meta Tags are as important as SEO could ever be. It’s just not ever possible for an SEO expert to not know about meta tags. Although, due to some changes in Google’s algorithm meta description is not deemed as important now by some of the developers. However, meta keywords are still very much relevant in terms of SEO.

What are Meta Tags?

Meta Tags are actually small snippets of text that describe your page. They’re not visible to your readers, but to the only search engine as they are embedded in your HTML code. They are usually present in your page’s HTML header area and extremely essential for search engines to have a simplified idea regarding your website’s main concept and the summary of your page’s content.

To further simplify the concept, we can distribute the use of Meta Tags in three parts:

  • Meta Title Tag: Although titles can not necessarily be the meta tags, they can act as one. They’re basically shown at the top of your browser and are the title texts that represent your page in the SEO listings.
  • Meta Description: This is a brief description of your page consisting of around 150 characters only. This works as a summarized version of your website where you can mention the main purpose of your website and basically what you offer to your customers. Note this is for the search engine to read and not the people.
  • Meta Keywords: This tag comprises all of the relevant keywords you have used in your page. These keyword tags are considered extremely important as they can easily take you to the top of SERPs.

Add WordPress Meta Descriptions Using Plugins

With the help of plugins, adding Meta Descriptions to your WordPress is super-easy and productive now. Here are some top-class plugins you can use to add WordPress meta descriptions to your website,

Yoast SEO Plugin

One of the best plugins to come up with managing meta descriptions and tags feature is Yoast SEO. Though, the meta tag feature is disabled by default and you’ll have to turn it on to make it work. You can add WordPress meta descriptions to your website or page using the following steps,

Installation And Activation

Head over to your WordPress dashboard. Select Plugins. Click on the Add New button.

Search for the Yoast SEO plugin by typing it in the search text box. Now Install and Activate it.

For some features, you may have to go to Yoast SEO’s Dashboard. Go to the Features tab, enable the Advanced Setting Pages, and Save it.

Now after reloading, you’ll find a new addition of SEO to the left column of your admin panel. Click on it to start adding the meta tags.

Enabling Of Meta KeyWord Support

Under the Dashboard option, you’ll see several features. Select Titles and Metas and a new tab will be opened.

Now, go to the Other tab. After this, click enabled under Use meta keywords tag?.

Save the changes. Now, you can successfully customize your meta descriptions and meta tags.

Keywords And Description

To add meta keywords and descriptions, first, you need to write the post or page you intend to add them for.

When you are done with the writing part in the post editor and ready to publish the content, scroll down to the Yoast SEO meta box. Here you’ll see Snippet Preview with an automatically generated description from your post.

Go further down to Focus Keyword and Meta Keywords. Add one focus keyword, and several meta keywords (only up to 10) separated by commas. Make sure they co-relate with your post’s content and are already present in there.

Now, click on Edit snippet under Snippet Preview. This will open another field with Meta Description. Write your description of 150 characters and don’t forget to use your focus keyword at least once in it.

Click on the Close snippet editor. Now, you’ll be able to see your customized meta description in the Snippet Preview.

Save and Publish your page/post in the end.

For Homepage And Category Archives

You can also add WordPress meta description and keywords to your homepage, and category and tag archive pages. To do this, follow these steps:

Under SEO’s Dashboard, select Titles and Metas.

Go to Homepage. Add a brief description of your website and products in the Meta description template.

In the Meta keywords template, add only relevant keywords (no more than 10) separated by commas.

To add meta descriptions and keywords to category and tag archive pages, head over to Posts→Categories.

Select the category that you want to add the meta description. Click on the Edit option below.

A category editor page will be opened now. Scroll down to the Yoast SEO meta box. Add the Meta Description and Meta Keywords just like you did for the individual posts/pages under the Snippet Preview.

To save the changed settings, make sure to click on Update.

Repeat the whole procedure for whichever category or tag you want to add the meta description and meta keywords.

Note: If you no longer find the meta keyword option in the newer Yoast version, there is no need to panic. As Google no longer considers meta keywords important for SEO, this feature has been removed. Though you’ll find the Meta Description just as you usually did.

Pro-Tip: If the meta box is missing in your Yoast SEO plugin, you can simply go to your WordPress dashboard. Edit the screen where you can’t find the meta box. Click on the “Screen Options” and tick-check the Yoast SEO in the meta box.

All In One SEO Plugin

With over 3 million active installs to date and a 4.5/5 rating from 500+ reviews, which is higher than even Yoast SEO, All In One SEO is yet another plugin used for completely optimizing your website or blog to readily be read and listed high by search engines. Although configuring this plugin can be a daunting process, we have tried our best to simplify the instructions to make it easy to use for you.

Installation And Activation

  • Go to your WordPress dashboard. Head over to Plugins, click on Add New and type in All In One SEO in the search bar. Find the plugin and click on Install Now.
  • Activate it by going into the Plugin’s Settings.

Home Page Settings

After getting done with the activation process, go to All In One SEO in the Plugins section. Go to General Settings in the new tab.

Now to add meta descriptions to the homepage, select Home Page Settings. Add your website/blog name in the Home Title. Don’t forget to add relevant keywords and taglines in the title.

In the Home Description, you can add 160 characters brief description consisting of keywords and the summarized version of your bio.

You can edit other options too for better optimization.

In the Non-index Settings, uncheck Auto generate descriptions to be able to customize your own meta descriptions for posts.

Individual Post Settings

After writing up your blog post, you can scroll down to the meta box. Here, you’ll find options for Meta Title, where you can add an appropriate title to be read by search engines only.

Below this, there will be a Meta Description editable text bar, where you can custom write your own meta description. Keep it within 160 characters and don’t forget to use your target keywords in it too.

Further down you’ll see Meta Keywords option. Add only those keywords that are relevant to the content of your post/page. You can also leave this field empty, because as stated above Google no longer puts emphasis on the Meta Keywords.

All Meta Tags Plugin

To securely add meta tags to your page without first accessing external editor, All Meta Tags is the absolute right choice for you. A useful feature of this lightweight and fast plugin is that in case you’re switching up your WordPress theme or updating the plugins, your meta tags won’t be affected in any way using this plugin. By following these steps, you can easily add WordPress meta descriptions and meta tags to your sites.

Installation And Activation

  • Go to your WordPress dashboard → Plugins. Next, Add New by searching out All Meta Tags in the search bar.
  • Click Install Now. Now, Activate it in the Plugins tab to be able to add the meta tags.

Inserting Meta Tags

After installing and activating the plugin, go to the Settings in your dashboard.

A menu item will appear with the name of Meta Tag Inserters

Go to the Settings under the inserter and add meta tags according to your desires now.

Add WordPress Meta Descriptions Without Using Any Plugins

We all know, installation of multitudes of plugins tend to make your site a bit heavy and slow. So, some of you might find it in their best interest to forego the installations of one more plugin for meta tags and do it manually. Yes, there is definitely a way to add WordPress Meta Descriptions without using any plugin by following these steps,

For Main Header.php File

To add meta descriptions to your website’s header, go to your WordPress dashboard. Go to Appearnaces→ Editor→ header.php.

Or login to cPanel/FTP. Next, move over to public_html/wp-content/themes/your_theme_name folder to start editing header.php.

In the header file, your title tag must be looking like this,

<title><?php bloginfo(‘name’); ?><?php wp_title(); ?></title>

Change it to,

<title>Your site name</title> function

Below this you can add HTML meta description like this,

<meta name=”description” content=”your description here” />

For meta keywords add this,

<meta name=”keywords” content=”your keywords here” />

Replace the content tags with the actual description of your site (under 150 characters) and relevant keywords.

For Individual Pages And Posts

Although it’s always better to use plugins to add meta descriptions and tags for individual pages and posts, conditional tag query can also do the job efficiently.

If your WordPress is set up on single post view, you can add this code,

<meta name=”description” content=”<?php if ( is_single() ) {  
 single_post_title(”, true);  
 } else {  
    bloginfo(‘name’); echo ” – “; bloginfo(‘description’);
 }
 ?>” />

Note: Don’t forget to backup your website before making any changes in the main file of your WordPress.

Now that you are able to add WordPress meta descriptions, meta titles and meta keywords to your homepage and individual pages, we are quite confident that it will help with improving your search engine ranking vastly. Enjoy good traffic and more revenue! And yes, don’t forget to share your reviews in the comment section!